November 16, 2011
It’s rare to visit a campaigning charity’s website and not be greeted by a button imploring supporters to “take action now”. More often than not, that involves emailing MPs a template message through an automated system. The speed and simplicity is appreciated by busy supporters who can fire off an email in their lunch break. And charities see such actions as a powerful way of reacting quickly to developments, engaging the public and building parliamentary support.